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The Skincarma Pod | Episode 18: Creating “the Most Sensorial Vitamin C Serum” with Parëva Beauty Founding Scientist Smitha Rao
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The Skincarma Pod | Episode 18: Creating “the Most Sensorial Vitamin C Serum” with Parëva Beauty Founding Scientist Smitha Rao

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In this episode of the Skincarma Pod, Carmine welcomes Smitha Rao, the founding scientist of Parëva Beauty. They discuss Smitha's extensive experience in the beauty industry, the inspiration behind Parëva, and the innovative technologies that power its products – including the proprietary Molecur 3 stem cell complex. The conversation delves into the specifics of Parëva's product line, including the C35.5 Firming Glow Serum, which Carmine declares “the most sensorial Vitamin C serum” he’s ever tried. Smitha emphasizes the importance of transparency in skincare, introducing the concept of the (F)actuals™, which detail the ingredients and their functions. The episode concludes with a look at the future of Parëva Beauty and its commitment to scientific innovation and consumer education.

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Follow Parëva Beauty on Instagram at @parevabeauty Learn more about the science behind the brand and product innovation at parevabeauty.com.

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Product links:

Parëva C35.5™ Firming Glow Serum

Parëva COLL20™ Gel Cream Moisturizer

Parëva RH5.5™ Hydrabond Primer

Product reviews on the Skincarma Blog:

Explore the Best Sunscreens for Face here.

Explore the Best Retinol Face Creams and Serums here.

Explore the Best Vitamin C Serums here.

Explore the Best Niacinamide Serums here.

Explore the Best Face Creams for Dry Skin here.

Explore the Best Face Creams for Oily Skin here.


The Skincarma Blog™ is written and curated by skinfluencer, skincare junkie and Brooklyn writer Carmine Montalto. With 25 years of expertise in beauty across every category, Carmine has helped build multiple consumer brands from the ground up. He’s named 100s of skincare, haircare & makeup products – some of which are probably in your bathroom cabinet right now! And, he’s tested 1,000s of products, the best of which can be found reviewed on his blog at skincarma.com.

The Skincarma Blog® is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

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